Great value of content and high quality video are simply not enough to get your message delivered to the audience you care about. Producing videos can be a total waist of time and money if you do not use the appropriate dissemination strategies. vixur’s latest campaign turned this video into the most-seen piece in Inter-American Development Bank’s history.
Learn how vixur made the difference through social media for IDB’s effort to communicate the conclusions of a new research regarding Education issues.
Every minute, 48 hours of video are uploaded to YouTube, resulting in nearly 8 years of content uploaded every day. Over 3 billion videos are viewed every single day.. So how is it possible for you to get your message across the web successfully? Don’t be fooled by extraordinary cases of “viralization”: planification, careful strategies and advertising investment are critical to succeed and —if managed accurately— can pay off very well in short term.
This is the case of vixur’s latest campaign on social media. In just 30 days we accomplished to make our client’s new video into their most-watched-ever piece (and by a large margin). The piece had 900% more views than their second most successful video. But, was this due to vixur’s expertise in promoting the video or was it just because this new one was much better than the others? Well, we can affirm it was due to vixur’s strategy and execution. Why? Because we uploaded two versions of the same video (one in Spanish and one in English) and we promoted only the one in Spanish. The evidence is conclusive: the promoted video had 10 times more views than the non-promoted one.
So, one might think this is only a matter of throwing money into it to get views, but actually there are lots of crucial aspects to tackle as well: accurate targeting, precise timing, clear and efficient advertising, refined campaign website development, sustained management, live monitoring of both budget expense and response metrics, and on-the-go adjustments to the campaign itself.
So, the next time you get a video recommendation from a friend, or next time you follow a link on Twitter or Facebook to YouTube or Vimeo, remember that someone might be working hard behind the scenes for you to do so. After all, successful campaigns are not just a matter of chance.